About me

Meet your CMO.

Mark Humphreys, fractional CMO
Mark Humphreys
xCMO · Fractional marketing leadership

Most marketing fails not because of lack of effort, but because businesses haven't found the honest truth about what makes them different. Finding that truth, and making it impossible to ignore, is what I do.

Einstein said if you can't explain something simply, you haven't understood it well enough. In 20 years marketing across SaaS, enterprise technology and real estate, I've found that to be consistently true. When Workz needed to reinvent itself, the answer wasn't a new brand story, it was an overlooked fact: 80 billion secure data records, zero breaches, in a market where the biggest names had failed. That was the truth worth building on. When six acquired companies needed to become one, the honest case was a unique array of technical talent across nobody else had. In both cases, clarity beats noise and false promises.

That's the work. Finding what's real, making it clear, and aligning everything behind it.

I've spent eight years as a CMO, not a consultant who advises on marketing, but someone who has owned it, led teams, managed budgets and been accountable for commercial outcomes. That experience matters because I get to the point faster. With me, you'll find no vanity projects, no campaigns built around creative ambition rather than commercial goals. Just a clear structure, focused execution, and marketing that works hand in hand with growth.

The results reflect that. 20–32% annual revenue growth. Sales pipelines grown from $35M to $180M. Fortune 500 wins including AWS, HP, Vodafone, Bosch and Ericsson. A marketing budget cut by 40% while leads improved. $65M in sales in seven days during a recession.

If that's the kind of focus your business needs, let's talk.

20+ yrs
Marketing leadership across B2B, tech and real estate
8 yrs
Hands-on CMO experience setting strategy and leading teams
20–32%
Annual revenue growth
F500
Wins including AWS, HP, Vodafone, Bosch and Ericsson