So how does a fractional CMO work?
What is a fractional CMO?
A fractional CMO is a senior marketing leader who works with your business on a flexible retainer basis. Unlike a consultant who advises and leaves, I stay embedded to implement, lead and deliver results without the full-time cost or commitment.
What are the costs?
According to Forbes Business Council, businesses save approximately 60% compared to a full-time executive hire. You pay only for the time and expertise you need, with no recruitment fees, benefits or severance costs.
How does it work?
Engagements are flexible and typically start at a set number of days per month, scaling up or down as your needs evolve. Most engagements run from six months onwards, giving enough time to build solid foundations and achieve measurable results.
Is this different from a consultant?
Yes. A consultant advises. A fractional CMO leads. I take decision-making authority and responsibility for outcomes, staying embedded with your team to implement the strategy, not just recommend it. I can also offer pure consultancy where that better suits your needs.